Las Angeles Times
May 6, 2008
This article discusses the possibility that Yahoo and Google might merge. The author believes that this would be a bad move for advertisers and the public. Google is the number one search engine and Yahoo is second behind it, but significantly behind it in the market share. Microsoft originally wanted to purchase Yahoo for 43 billion dollars, but Yahoo was asking for more. Many people were pleased when the deal did not go through, especially Google because of its possible interest in taking over Yahoo. The author say that if Google takes over the two search engines' search advertising is would make it extremely difficult for any other search advertiser to compete with them. The author basically wants to keep fair competition in the search engine advertising world alive.
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I wouldn't like to see the two merge. It's always nice to be able to go to another search engine because other sites pop up. It's like getting a second opinion.
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